Saucy: Heinz uses natural tomatoes within their ketchup. The idea behind 'Saucy' emphasises this and adds some wit to the advertisement. The word 'saucy' was written out on a first time attempt with Heinz Ketchup squeezed straight out the bottle.
Fit for a Queen: As Heinz provides for the royal family, this poster explains that their products are so valuable, that if the Royal family use it, it is exceptional for everyone else. The portrait of the Queen was drawn with a homemade piping bag filled with Heinz ketchup.